Who hasn’t dreamed of visiting New York City? New Balance gave everyone an opportunity to enter a contest where the prize was a trip to NYC to run the TCS New York City Marathon. Obviously, the prize was closely related to the fact that New Balance – design and manufacture superior quality running shoes.
How Did They Enter?
During the promotional period of the competition, participants were given the opportunity to log onto the New Balance website, newbalance.com/account-login, and create ad NB rewards account and register as a member, if they didn’t already have one. Other options include downloading the app to your mobile phone or registering in store.
Their methods of entering the competition included an Instagram or Twitter option. In order to be in contention for the grand prize, members were to post their victory pose at a race with the phrase #road2NYCcontest.
The criteria on which contestants would be judged were simply, the pictures had to display the contestants with their arms above their heads and be recognizable at a race. And the submissions had to depict the emotional state of the contestant at the time, whether it be passion or excitement, and the entrants had to be creative, smart, and relevant to the competition.
The Grand Prize
New Balance offered five grand prizes. Each comprised two entries into the TCS New York Marathon, a coach-class round trip for two from any major airport nearest the home of the winner, two nights accommodation in a hotel in NYC, and New Balance gear with a retail value of $3100. Now that is a prize that anybody would be happy to accept!
New Balance is the running shoe brand that gives back, promotes the sport, and encourages fitness. Comfort and quality are on offer, not to mention fashionable designs that will get your feet noticed.